Case Study – Son of A Tailor

fernando aguileta de la Garza Son of A Tailor Case Study ELLE Education Business
Son of a Tailor is known as a custom-clothing company. But, the startup is also a forward-thinking business sitting at the intersection of technology, design, and environmental strategy, which uses innovation as a core process in aim to eliminate waste in the clothing production.
ELLE Education Business
TopicFashion Startup / Innovation / Sustainability

It was launched in 2014 as a Kickstarter campaign with a single approach: to produce high quality t-shirts. Nowadays, the startup offers a range of essentials for the contemporary man.

Son of a Tailor is co-founded by Jess Fleischer and Andreas Langhorn, both with complementary backgrounds. Fleischer is a former engineer, whose professional journey includes eBay and consulting firm Booz & Co, with 10 years of experience in supply chain and Lean manufacturing; Langhorn, on the other hand is an art director professional, a founding partner of visual media production house Star Athlete Music & Sound Design, that specialises in visual media content across digital platforms with clients such as Nike and Microsoft.

The core spirit of Son of a Tailor is born out of the frustration with wasteful production approaches, a lack of quality and fit in garments, and a deep customer dissatisfaction.

Son of a Tailor has built an online platform and developed a precise algorithm to easily make a unique tailored range of garments by merging technology, and a smart supply chain. Its aim is to take care of everyone involved; the people who produce it, the people who wear it, and to improve the industrial process itself to meet sustainable goals.

The company is a venture-backed start-up with existing investors such as, Founders, InQvation, Thomas Ryge, and Morten Strunge. Last year, the Copenhagen-based start-up received 7M USD investment from eEquity, a leading digital growth investor, to drive change in the fashion industry’s supply chain.

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